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User testing platforms are tools or services that allow businesses to gather feedback from real users about their websites, apps, or products. These platforms provide a way for companies to conduct usability testing, gather insights, and identify areas for improvement.

Some common features of user testing platforms include:

1. Recruiting participants: User testing platforms help businesses find and recruit participants who match their target audience. This can be done through various methods such as demographic targeting, screener questions, or using a panel of pre-screened users.

2. Conducting tests: User testing platforms provide tools for businesses to create and conduct tests, such as usability tests, surveys, interviews, or focus groups. These tests can be conducted remotely or in-person, depending on the platform.

3. Collecting feedback: User testing platforms allow businesses to collect feedback from participants through various methods, such as video recordings, screen recordings, surveys, or written responses. This feedback is then analyzed and presented to the business in a digestible format.

4. Analyzing results: User testing platforms often provide tools for businesses to analyze the results of their tests, such as heatmaps, click tracking, user session recordings, or sentiment analysis. This helps businesses identify patterns, trends, and areas for improvement.

5. Reporting and sharing insights: User testing platforms typically offer reporting features that allow businesses to easily share insights and findings with stakeholders. This can include detailed reports, visualizations, and recommendations for next steps.

Overall, user testing platforms play a crucial role in helping businesses gather valuable feedback from real users, improve the user experience of their products, and make data-driven decisions.